WE ARE

IDEAL LIVING

Ideal Living is a diverse group of people from all around the world with a shared commitment to democratized wellness. We bring energy, dedication and curiosity to work every day.

PETER SPIEGEL

FOUNDER + CO-CEO

“The things I measure myself by are the kinds of things my grandfather measured himself by, doing the right thing over the expedient thing.”

Lots of little kids dream about what they want to be when they grow up. But what Peter Spiegel dreamt of, as a grade-schooler in Long Island, NY, was how he could make the world a better place for everyone. A specific career path was yet to emerge, but his inner consciousness spoke clearly: he should be of service to the world and take on its greatest challenges.

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KATIE WILLIAMS

FOUNDER + CO-CEO

“My parents taught me about social consciousness from a very early age and instilled values that guide me to this day.”

What compelled Katie Williams to hop on her bike and become the very first girl in her upstate New York hometown to have a paper route? Probably the same reason she cycled all the way to Nova Scotia at just 17, spent two weeks snowshoeing in the Adirondack Mountains in subzero temperatures and travelled the world immersing herself in meditation and service. She’s a seeker. Someone who lives her values, and leads with an open heart.

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Our Shared Values

With compassion as our cornerstone, we’re on a quest to make a positive impact.

Science-Backed innovation

In our relentless pursuit of creating affordable and accessible wellness products, we rely on science and independent third-party testing. This research-driven approach helps us create the most cutting edge and effective solutions so you can live a thriving life.

Human-First Approach

We are driven by our desire to serve and address the world’s humanitarian challenges. We are committed to lifting up and giving back to communities most in need.

Democratized Quality Wellness

We believe everyone has a right to access safe, pure air, water and other foundational elements for wellness. That’s why we always tell the truth and provide affordable, effective solutions.

Meaningful Work

Have passion for creating positive change? Like to laugh? Got quirks? Good. You’re gonna love it here.
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