WHO WE ARE
Welcome to Ideal Living
We develop socially and environmentally responsible brands with the shared mission to ensure that everyone has access to a solid foundation for wellness. Since 1993, the Ideal Living team has been democratizing quality wellness by sharing superior, science-backed products directly with our consumers. From clean air and pure water to supported bodies and nourished minds, Ideal Living is here to help you live an optimized life.
Who is Ideal Living? We are truth-telling, compassionate innovators who place science and accessibility above all else. Though our diverse team hails from across the globe, we have one major thing in common: We care.
Our shared values guide us in creating tried and tested solutions that leave a positive impact on people and the planet. With energy and intention, we roll up our sleeves everyday to uncover the best possible ways to help you and your loved ones thrive. Because you deserve it.
We’re really glad you’re here.
Lots of little kids dream about what they want to be when they grow up. But what Peter Spiegel dreamt of, as a grade-schooler in Long Island, NY, was how he could make the world a better place for everyone. A specific career path was yet to emerge, but his inner consciousness spoke clearly: He should be of service to the world and take on its greatest challenges, and his work should align with his values.
What compelled Katie Williams to hop on her bike and become the very first girl in her upstate New York hometown to have a paper route? Probably the same reason she cycled all the way to Nova Scotia at just 17, spent two weeks snowshoeing in the Adirondack Mountains in subzero temperatures and travelled the world immersing herself in meditation and service. She’s a seeker. Someone who lives her values, and leads with an open heart.