Alex Choi

Ideal Living Announces $38,000 to Support Ukraine Relief Efforts

Ideal Living, a direct-to-consumer health and wellness company and makers of AirDoctor air purifiers and AquaTru water purifiers, today announced a total of $38,000 in philanthropic commitments to provide immediate support to Ukraine and neighboring countries impacted by the violence.  Ideal Living will donate 10% of net proceeds from AirDoctor and AquaTru sales and $3,000 …

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Clearing the Air: Reflecting on COVID-19, Clean Air, and Health Inequities

Ideal Living Founders Discuss Inspiration For Air Purifier & KN95 Mask Donations COVID-19 has brought social and racial injustice and inequities to the forefront of public health.  In fact, populations living in areas with high levels of air pollution are at significantly greater risk for infection and death from COVID-19. Our founders knew that we …

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Flint Water Crisis: Addressing a Community’s Need for Safe Water

AquaTru and Its Parent Company, Ideal Living, Help Flint Residents Access Clean Drinking Water Years after the start of the lead water contamination crisis in Flint, Michigan, the community still struggles to access clean, safe water.  At the height of the crisis, studies showed that more than 40 percent of Flint’s water measured above 5 …

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